Here at Smoke + Ash, we do pretty much everything in house. Everything from merchandising to photoshoots is done by us and our small network of incredibly talented friends (including Kim, who shot this video!).
It's definitely a lot of work, but we love being able to touch all the creative parts of running a physical and online store. People are always asking us how we get everything done, so here's a quick peek at a little of what goes into one of our product shoots: